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When Tradition Turns Into Innovation: How Firms Can Create and Appropriate Value Through Tradition

Antonio Messeni Petruzzelli, Vito Albino

When Tradition Turns Into Innovation: How Firms Can Create and Appropriate Value Through Tradition - Italy 2012

Adult: 18+

ISBN: 9781843346647

Subjects--Topical Terms:
Business & Finance
Customer retention
Entrepreneurship

Index Terms--Genre/Form:
2.Nonfiction

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