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Global Marketing and Advertising: Understanding Cultural Paradoxes, 5th Edition

Marieke de Mooij

Global Marketing and Advertising: Understanding Cultural Paradoxes, 5th Edition - The Netherlands 2022

Adult: 18yrs

ISBN: 9781544318134

Subjects--Topical Terms:
Brand positioning
Business & Finance
Business communication

Index Terms--Genre/Form:
2.Nonfiction

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