Brand Management: Co-creating Meaningful Brands (Record no. 11374)

MARC details
000 -LEADER
fixed length control field 00493nam a2200205Ia 4500
001 - CONTROL NUMBER
control field 000066
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250518004042.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250518s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781473951983
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Michael Beverland
245 #0 - TITLE STATEMENT
Title Brand Management: Co-creating Meaningful Brands
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Zealand
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2018
500 ## - GENERAL NOTE
General note Adult: 18yrs
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Finance
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element sales
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term 2.Nonfiction
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Circulation Eastlands Library Eastlands Library   2023-01-01 Book Aid International   658.827 BEV E000201 2025-05-18 2025-05-18 Books