Global Marketing and Advertising: Understanding Cultural Paradoxes, 6th Edition (Record no. 17113)

MARC details
000 -LEADER
fixed length control field 00553nam a2200205Ia 4500
001 - CONTROL NUMBER
control field 003223
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250518101115.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250518s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529732504
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Marieke de Mooij
245 #0 - TITLE STATEMENT
Title Global Marketing and Advertising: Understanding Cultural Paradoxes, 6th Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. The Netherlands
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2022
500 ## - GENERAL NOTE
General note Adult: 18yrs
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand positioning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Finance
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business communication
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term 2.Nonfiction
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Circulation Eastlands Library Eastlands Library   2023-01-01 Book Aid International   658.802 M00 E000146 2025-05-18 2025-05-18 Books
        Circulation Eastlands Library Eastlands Library   2023-01-01 Book Aid International   658.802 M00 E000147 2025-05-18 2025-05-18 Books
        Circulation Eastlands Library Eastlands Library   2023-01-01 Book Aid International   658.802 MOO E001039 2025-05-18 2025-05-18 Books